Kelowna-based Gravitii.care hopes to redefine health care one connection at a time. The company, started last year by Kelowna entrepreneur Jeff Van Dyk and Victoria medical doctor Kevin Wade – he did his residency in Kelowna – have developed a marketplace that matches patients with home-care providers.
Van Dyk said the insight that led to the Gravitii concept is what he terms the market failure in North American home care.
He pointed out that aging adults prefer to receive care at home while Covid-19 underlined the risks associated with institutionalization and long-term care.
“Home care is an underserved industry with a huge need and demand and with our aging population, the problem will continue to worsen,” he said.
“When I learned about the idea, it just felt right and something that I wanted to dig into as a way to change and improve our healthcare system.”
A 2020 survey conducted by the National Institute on Aging showed most people prefer receiving care at home, with 37 per cent saying they would borrow money to stay at home.
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